Building the Same CRM: Rails 8 vs Laravel - Convention vs Elegance in Rapid Development

TL;DR
Introduction
After demonstrating how to build a complete CRM in 2 hours with Rails 8 and comparing it to Django last week, today we are going to compare it to Laravel/PHP.
Rather than engaging in framework wars, I wanted to understand the fundamental trade-offs. Both Rails and Laravel power millions of applications—they just optimize for different development philosophies and team dynamics.
What we're comparing:
- Convention-driven development vs. elegant flexibility
- Generator-based scaffolding vs. artisan commands
- Ruby's expressiveness vs. PHP's ubiquity
- Different approaches to rapid prototyping
- Team productivity factors and learning curves
The goal isn't to crown a winner, but to understand when each framework's strengths align with your specific needs and constraints.
The Philosophy Divide
The fundamental difference between Rails1 and Laravel2 lies in their core philosophies. Rails embraces "Convention over Configuration" with opinionated defaults that eliminate decisions—when you generate a Rails model, the file structure, naming conventions, and database associations follow predictable patterns that every Rails developer immediately understands. Laravel follows "Expressive, Elegant Syntax" with flexible patterns—it provides beautiful, readable code structures but gives developers more choices about how to organize and implement features.
However, Laravel actually has stronger conventions than often recognized. Laravel developers consistently follow patterns like resource controllers with standardized method names (index
, show
, store
, update
, destroy
), Form Request validation classes, and Service/Action classes for business logic. The key difference is that Laravel's conventions are more implicit and allow deviation when needed, while Rails makes its conventions explicit and deviation more difficult.
Rails optimizes for team consistency and rapid development speed, while Laravel optimizes for developer happiness and code readability. Rails developers often say "there's a Rails way to do everything," while Laravel developers appreciate having multiple elegant approaches to solve the same problem. Both philosophies have merit: Rails eliminates decision fatigue and accelerates development velocity, while Laravel provides flexibility and maintains the elegance that makes code enjoyable to write and maintain.
Part 1: Project Setup - Speed vs. Modern Tooling
Rails 8: Convention-Driven Setup
As demonstrated in Part 1 of our tutorial:
rails new company_crm --database=postgresql --css=bootstrap
rails db:create
rails g scaffold Company name:string slug:string industry:references description:text
Rails provides immediately:
- Complete project structure with zero configuration decisions
- Database setup and migration system ready
- Integrated asset pipeline and styling framework
- Full CRUD interfaces generated instantly
- Testing framework configured and ready
Laravel: Modern Development Environment
Laravel's modern setup with Laravel Sail provides a comparable experience:
# Laravel Sail - complete development environment
curl -s "https://laravel.build/company-crm" | bash
cd company-crm && ./vendor/bin/sail up -d
# Database and authentication setup
./vendor/bin/sail artisan migrate
./vendor/bin/sail composer require laravel/breeze --dev
./vendor/bin/sail artisan breeze:install blade
./vendor/bin/sail artisan migrate
./vendor/bin/sail npm install && ./vendor/bin/sail npm run build
# Model and controller generation
./vendor/bin/sail artisan make:model Company -mcr
./vendor/bin/sail artisan make:model Industry -mc
Laravel Sail provides immediately:
- Complete Docker development environment (PHP, MySQL, Redis, Mailhog, Node.js)
- Zero local dependency management
- Production-similar environment from day one
- Built-in debugging and monitoring tools
Environment configuration in .env
:
DB_CONNECTION=mysql
DB_HOST=mysql
DB_PORT=3306
DB_DATABASE=company_crm
DB_USERNAME=sail
DB_PASSWORD=password
REDIS_HOST=redis
MAIL_HOST=mailhog
Philosophy comparison:
- Rails: "Everything included, zero decisions" - immediate productivity
- Laravel: "Beautiful code, comprehensive tooling" - modern development experience
Part 2: Authentication - Generators vs. Comprehensive Packages
Rails 8: Instant Authentication
rails generate authentication
rails db:migrate
This single command creates complete user authentication with registration, login, password reset, and email functionality.
Laravel: Comprehensive Authentication Solutions
Laravel provides multiple authentication approaches, each more comprehensive than basic Rails authentication:
Laravel Breeze (Simple):
composer require laravel/breeze --dev
php artisan breeze:install blade
php artisan migrate
Laravel Jetstream (Full-featured):
composer require laravel/jetstream
php artisan jetstream:install livewire
php artisan migrate
Jetstream includes teams, API tokens, two-factor authentication, and profile management out of the box.
Laravel Breeze Registration Controller:
<?php
namespace App\Http\Controllers\Auth;
use App\Http\Controllers\Controller;
use App\Models\User;
use Illuminate\Auth\Events\Registered;
use Illuminate\Http\Request;
use Illuminate\Support\Facades\Auth;
use Illuminate\Support\Facades\Hash;
use Illuminate\Validation\Rules;
class RegisteredUserController extends Controller
{
public function create()
{
return view('auth.register');
}
public function store(Request $request)
{
$request->validate([
'name' => ['required', 'string', 'max:255'],
'email' => ['required', 'string', 'email', 'max:255', 'unique:users'],
'password' => ['required', 'confirmed', Rules\Password::defaults()],
]);
$user = User::create([
'name' => $request->name,
'email' => $request->email,
'password' => Hash::make($request->password),
]);
event(new Registered($user));
Auth::login($user);
return redirect(route('dashboard'));
}
}
Authentication approach comparison:
- Rails: Convention-based generation, opinionated structure
- Laravel: Multiple official packages with varying complexity (Breeze, Jetstream, Fortify, Sanctum)
Rapid Development: Modern Laravel Tools
Laravel Livewire: Reactive Interfaces Without JavaScript
Laravel Livewire enables Rails-like rapid prototyping with reactive components:
<?php
namespace App\Http\Livewire;
use App\Models\Company;
use App\Models\Industry;
use Livewire\Component;
use Livewire\WithPagination;
class CompanyList extends Component
{
use WithPagination;
public $search = '';
public $industry = '';
public function render()
{
return view('livewire.company-list', [
'companies' => Company::query()
->when($this->search, fn($q) => $q->where('name', 'like', "%{$this->search}%"))
->when($this->industry, fn($q) => $q->where('industry_id', $this->industry))
->with('industry')
->paginate(10),
'industries' => Industry::orderBy('name')->get(),
]);
}
public function updatingSearch()
{
$this->resetPage();
}
}
Blade template:
<div>
<input wire:model.debounce.300ms="search" placeholder="Search companies...">
<select wire:model="industry">
<option value="">All Industries</option>
@foreach($industries as $industry)
<option value="{{ $industry->id }}">{{ $industry->name }}</option>
@endforeach
</select>
@foreach($companies as $company)
<div class="company-card">
<h3>{{ $company->name }}</h3>
<p>{{ $company->industry?->name }}</p>
</div>
@endforeach
{{ $companies->links() }}
</div>
Laravel Filament: Admin Panels Faster Than Rails Admin
Filament creates comprehensive admin interfaces with minimal code:
<?php
namespace App\Filament\Resources;
use App\Models\Company;
use Filament\Forms;
use Filament\Resources\Resource;
use Filament\Tables;
class CompanyResource extends Resource
{
protected static ?string $model = Company::class;
public static function form(Forms\Form $form): Forms\Form
{
return $form
->schema([
Forms\Components\TextInput::make('name')
->required()
->maxLength(255),
Forms\Components\Select::make('industry_id')
->relationship('industry', 'name')
->searchable()
->preload(),
Forms\Components\Textarea::make('description')
->columnSpanFull(),
Forms\Components\DatePicker::make('last_contacted_at'),
]);
}
public static function table(Tables\Table $table): Tables\Table
{
return $table
->columns([
Tables\Columns\TextColumn::make('name')->searchable(),
Tables\Columns\TextColumn::make('industry.name'),
Tables\Columns\TextColumn::make('last_contacted_at')->date(),
])
->filters([
Tables\Filters\SelectFilter::make('industry')
->relationship('industry', 'name'),
])
->actions([
Tables\Actions\EditAction::make(),
]);
}
}
This generates a complete admin interface with search, filtering, pagination, and CRUD operations.
Implementation Analysis: Different Strengths
Development Speed Factors
Rails optimizes for immediate results:
- Scaffolding creates working applications in minutes
- Convention eliminates architectural decisions
- Generators handle common patterns automatically
- Integrated toolchain reduces context switching
Laravel optimizes for comprehensive development:
- Livewire enables rapid interactive development
- Filament creates admin interfaces faster than traditional approaches
- Jetstream provides enterprise-ready authentication
- Rich ecosystem with elegant package integration
Code Organization Patterns
Rails Example - Company Controller:
class CompaniesController < ApplicationController
before_action :authenticate_user!
before_action :set_company, only: [:show, :edit, :update, :destroy]
def index
@companies = current_user.companies.page(params[:page])
end
def create
@company = current_user.companies.build(company_params)
if @company.save
redirect_to @company, notice: 'Company created successfully.'
else
render :new, status: :unprocessable_entity
end
end
private
def company_params
params.require(:company).permit(:name, :industry_id, :description)
end
def set_company
@company = current_user.companies.find(params[:id])
end
end
Laravel Example - Company Controller:
<?php
namespace App\Http\Controllers;
use App\Http\Requests\StoreCompanyRequest;
use App\Models\Company;
use App\Models\Industry;
use Illuminate\Http\Request;
use Illuminate\Support\Facades\Auth;
class CompanyController extends Controller
{
public function __construct()
{
$this->middleware('auth');
}
public function index()
{
$companies = Auth::user()->companies()
->with('industry')
->paginate(15);
return view('companies.index', compact('companies'));
}
public function create()
{
$industries = Industry::orderBy('name')->get();
return view('companies.create', compact('industries'));
}
public function store(StoreCompanyRequest $request)
{
Auth::user()->companies()->create($request->validated());
return redirect()->route('companies.index')
->with('success', 'Company created successfully.');
}
public function show(Company $company)
{
$this->authorize('view', $company);
return view('companies.show', compact('company'));
}
}
Laravel Form Request for validation:
<?php
namespace App\Http\Requests;
use Illuminate\Foundation\Http\FormRequest;
class StoreCompanyRequest extends FormRequest
{
public function authorize()
{
return true;
}
public function rules()
{
return [
'name' => 'required|string|max:255',
'industry_id' => 'required|exists:industries,id',
'description' => 'nullable|string|max:2000',
];
}
public function messages()
{
return [
'industry_id.required' => 'Please select an industry for this company.',
];
}
}
Where Each Framework Excels
Rails strengths for rapid prototyping:
- Zero-configuration project setup
- Instant CRUD generation with scaffolding
- Convention-based development velocity
- Batteries-included philosophy
- Strong community patterns for common features
Laravel strengths for comprehensive development:
- Modern development environment with Sail
- Reactive interfaces with Livewire
- Enterprise-ready authentication with Jetstream
- Rapid admin panels with Filament
- Flexible architecture that grows with projects
- Rich ecosystem with official and community packages
Feature Implementation Comparison
Dashboard and Analytics
Rails approach (from Part 2):
# Controller
def index
@chart_data = current_user.companies
.joins(:industry)
.group('industries.name')
.count
@company_count = current_user.companies.count
end
# View (with Chartkick gem)
<%= pie_chart @chart_data, donut: true %>
<p class='fs-1 fw-semibold'><%= @company_count %></p>
Laravel approach:
// Controller
public function dashboard()
{
$chartData = Auth::user()->companies()
->join('industries', 'companies.industry_id', '=', 'industries.id')
->selectRaw('industries.name, COUNT(*) as count')
->groupBy('industries.name')
->pluck('count', 'name');
$companyCount = Auth::user()->companies()->count();
return view('dashboard', compact('chartData', 'companyCount'));
}
// Blade template with Chart.js
<canvas id="industryChart"></canvas>
<script>
const chartData = @json($chartData);
new Chart(document.getElementById('industryChart'), {
type: 'doughnut',
data: {
labels: Object.keys(chartData),
datasets: [{
data: Object.values(chartData),
backgroundColor: ['#3B82F6', '#EF4444', '#10B981', '#F59E0B']
}]
}
});
</script>
<p class="text-4xl font-semibold">{{ $companyCount }}</p>
Analysis: Rails includes more built-in solutions for common web patterns, while Laravel provides elegant foundations for custom implementations with broader JavaScript ecosystem integration.
Model Relationships and Validation
Rails Company Model:
class Company < ApplicationRecord
belongs_to :industry, optional: true
belongs_to :user
validates :name, presence: true, length: { maximum: 255 }
validates :description, length: { maximum: 2000 }
before_save :update_slug
scope :by_industry, ->(industry) { where(industry: industry) }
private
def update_slug
self.slug = name.parameterize if name_changed?
end
end
Laravel Company Model:
<?php
namespace App\Models;
use Illuminate\Database\Eloquent\Model;
use Illuminate\Database\Eloquent\Relations\BelongsTo;
use Illuminate\Support\Str;
class Company extends Model
{
protected $fillable = [
'name', 'slug', 'industry_id', 'description', 'last_contacted_at'
];
protected $casts = [
'last_contacted_at' => 'datetime',
];
public function industry(): BelongsTo
{
return $this->belongsTo(Industry::class);
}
public function user(): BelongsTo
{
return $this->belongsTo(User::class);
}
public function scopeByIndustry($query, $industry)
{
return $query->where('industry_id', $industry);
}
protected static function boot()
{
parent::boot();
static::saving(function ($company) {
if ($company->isDirty('name')) {
$company->slug = Str::slug($company->name);
}
});
}
}
Validation comparison:
- Rails: Model-level validations with simple syntax
- Laravel: Request-level validation with expressive rules and reusable Form Request classes
Filtering and Search Implementation
Rails implementation (from Part 3):
# Custom filter class
class CompanyFilters
attr_reader :companies, :params
def initialize(companies, params = {})
@companies = companies
@params = params
end
def filter
filter_industries
filter_text_query
scope
end
private
def scope
@scope ||= companies
end
def filter_text_query
return unless params[:search].present?
@scope = scope.where("LOWER(name) LIKE :query OR LOWER(description) LIKE :query",
query: "%#{params[:search].downcase}%")
end
end
Laravel implementation with Laravel Scout (full-text search):
<?php
namespace App\Http\Requests;
use Illuminate\Foundation\Http\FormRequest;
class CompanyFilterRequest extends FormRequest
{
public function authorize()
{
return true;
}
public function rules()
{
return [
'search' => 'nullable|string|max:255',
'industry' => 'nullable|exists:industries,id',
];
}
public function applyToQuery($query)
{
if ($this->filled('search')) {
$query->where(function ($q) {
$q->where('name', 'LIKE', "%{$this->search}%")
->orWhere('description', 'LIKE', "%{$this->search}%");
});
}
if ($this->filled('industry')) {
$query->where('industry_id', $this->industry);
}
return $query;
}
}
// Controller usage
public function index(CompanyFilterRequest $request)
{
$query = Auth::user()->companies()->with('industry');
$companies = $request->applyToQuery($query)->paginate(15);
return view('companies.index', compact('companies'));
}
// Alternative with Laravel Scout for full-text search
public function search(Request $request)
{
if ($request->filled('search')) {
$companies = Company::search($request->search)
->where('user_id', Auth::id())
->paginate(15);
} else {
$companies = Auth::user()->companies()->paginate(15);
}
return view('companies.index', compact('companies'));
}
Analysis: Laravel's approach integrates validation and filtering elegantly while offering advanced search capabilities through Scout, while Rails provides more convention-based patterns.
Performance and Scalability Deep Dive
Laravel Performance Advantages
Laravel Octane transforms PHP performance characteristics:
// Traditional PHP-FPM: ~100-200 requests/second
// Laravel Octane with Swoole: ~2000+ requests/second
// Laravel Octane with RoadRunner: ~1500+ requests/second
// Installation and configuration
composer require laravel/octane
php artisan octane:install swoole
php artisan octane:start --workers=4 --task-workers=6
Laravel Horizon provides elegant queue management:
// Config: horizon.php
'environments' => [
'production' => [
'supervisor-1' => [
'connection' => 'redis',
'queue' => ['default', 'emails', 'reports'],
'balance' => 'auto',
'processes' => 10,
'tries' => 3,
],
],
],
// Real-time monitoring dashboard available at /horizon
Rails Performance Patterns
Rails performance optimizations:
- ActiveRecord optimizations and eager loading
- Built-in caching strategies with Rails.cache
- Hotwire for interactive features without JavaScript complexity
- Convention-based performance patterns
Example Rails optimization:
# N+1 query prevention
@companies = current_user.companies.includes(:industry)
# Fragment caching
<% cache @company do %>
<%= render @company %>
<% end %>
Deployment and Infrastructure
Laravel deployment advantages:
- Shared hosting compatibility - Laravel runs on basic PHP hosting
- Lower hosting costs - PHP hosting typically costs 50-70% less than Ruby hosting
- Laravel Forge - automated server provisioning and deployment
- Laravel Vapor - serverless deployment on AWS
Cost comparison example:
- Laravel hosting: $5-20/month for small applications
- Rails hosting: $15-50/month for comparable performance
Real-World Development Considerations
Team Dynamics and Hiring
Rails teams typically experience:
- Faster onboarding due to strong conventions
- Consistent code structure across projects
- Rapid feature development cycles
- Smaller, specialized talent pool
Laravel teams typically experience:
- Easier hiring from large PHP developer pool (60% of web applications use PHP)
- More flexibility in implementation approaches
- Elegant code that's enjoyable to maintain
- Strong integration with existing PHP infrastructure
Project Evolution and Scaling
Rails excels when:
- Building standard web applications quickly
- Team values convention over configuration
- Rapid iteration and validation are critical
- Developer productivity is the primary concern
Laravel excels when:
- Team needs implementation flexibility
- Existing PHP infrastructure exists
- Large developer talent pool is important
- Code elegance and readability are priorities
- Performance at scale is crucial (with Octane)
- Lower infrastructure costs matter
Modern Laravel Ecosystem Advantages
Spatie packages provide incredible productivity:
// Laravel Permission for role-based access
use Spatie\Permission\Models\Role;
$user->assignRole('company-manager');
$user->givePermissionTo('edit companies');
// Laravel Backup for automated backups
use Spatie\Backup\Tasks\Backup\BackupJob;
BackupJob::dispatch();
// Laravel Medialibrary for file handling
$company->addMediaFromRequest('logo')
->toMediaCollection('logos');
// Laravel Query Builder for complex queries
$companies = QueryBuilder::for(Company::class)
->allowedFilters(['name', 'industry'])
->allowedSorts(['name', 'created_at'])
->paginate();
The Deployment and DevOps Story
Rails Deployment
Rails 8 with Docker (from Part 4):
# config/deploy.yml (Kamal)
image: your-username/company-crm
servers:
web:
- 192.168.1.100
env:
clear:
RAILS_ENV: production
secret:
- RAILS_MASTER_KEY
- DATABASE_URL
Convention-based deployment:
- Built-in Docker integration
- Kamal for simple orchestration
- Environment-based configuration
Laravel Deployment
Laravel with Docker and optimized deployment:
FROM php:8.2-fpm
# Install PHP extensions
RUN docker-php-ext-install pdo pdo_mysql opcache
# Copy and optimize Laravel application
COPY . /var/www/html
WORKDIR /var/www/html
RUN composer install --optimize-autoloader --no-dev
RUN php artisan config:cache
RUN php artisan route:cache
RUN php artisan view:cache
RUN php artisan event:cache
# Enable OPcache for production performance
RUN echo "opcache.enable=1" >> /usr/local/etc/php/conf.d/opcache.ini
Laravel Forge deployment script:
cd /home/forge/your-site.com
git pull origin main
composer install --no-interaction --prefer-dist --optimize-autoloader --no-dev
php artisan config:cache
php artisan route:cache
php artisan view:cache
php artisan queue:restart
php artisan octane:reload
Deployment comparison:
- Rails: Convention-based with excellent Docker integration
- Laravel: Flexible with multiple optimized hosting solutions and typically lower costs
Framework Ecosystem Comparison
Package Management and Extensions
Rails Gems:
- Convention-based gem integration
- Strong opinions about gem selection
- Batteries-included philosophy reduces external dependencies
- Generators often included with gems
Laravel Packages:
- Composer-based package management
- Rich ecosystem with elegant integrations
- Multiple official packages for common needs (Nova, Cashier, Scout, Sanctum)
- Spatie ecosystem provides comprehensive functionality
- Flexible package architecture
Development Tools
Rails Development:
- Rails console for debugging and experimentation
- Built-in generators for scaffolding
- Integrated testing framework
- Convention-based development workflow
Laravel Development:
- Artisan commands for code generation
- Tinker for interactive debugging
- Laravel Telescope for application insights
- Laravel Horizon for queue monitoring
- Laravel Debugbar for development debugging
- Flexible development workflow options
Making the Decision: Context Matters
Choose Laravel when:
- Large talent pool matters: PHP developers are more abundant and often less expensive to hire
- Existing PHP infrastructure: Your organization already runs PHP applications or has PHP expertise
- Performance at scale: Laravel Octane provides dramatic performance improvements
- Budget constraints: Lower hosting costs and developer costs
- Flexibility is crucial: You need multiple approaches to solve problems elegantly
- Learning curve concerns: Laravel's documentation and community resources are exceptionally beginner-friendly
- Code elegance priority: Your team values readable, expressive code syntax
- Modern tooling: Comprehensive development environment with Sail, reactive interfaces with Livewire
Choose Rails when:
- Speed to market is critical: Convention-driven development accelerates initial velocity
- Team consistency matters: You want predictable code structure across all projects
- Generator-based workflow appeals: Scaffolding and generators match your development style
- Convention over configuration: You prefer opinionated frameworks that eliminate decisions
- Ruby expertise exists: Your team appreciates Ruby's expressiveness and Rails conventions
- Rapid prototyping: Need to validate ideas quickly with minimal setup
Conclusion
Both Rails and Laravel excel at rapid prototyping, but they optimize for different developer experiences and project contexts.
For pure prototyping speed, Rails typically wins due to its scaffolding and convention-driven approach. You can generate a complete CRUD interface in minutes, while Laravel requires more explicit setup but rewards you with elegant, readable code and modern development tools.
For long-term development sustainability, both frameworks scale well, but Laravel's flexible architecture, performance advantages with Octane, and larger talent pool often provide advantages for growing teams.
For team dynamics, consider your hiring constraints and developer preferences. Rails attracts developers who value convention and rapid development, while Laravel appeals to those who appreciate elegant syntax and flexible architecture.
For budget considerations, Laravel often provides significant advantages in both developer hiring costs and infrastructure expenses, making it particularly attractive for cost-conscious startups and organizations.
The bottom line:
Don't overthink the framework choice. Both Rails and Laravel power successful companies at massive scale. Consider your team's expertise, hiring constraints, development timeline, and budget. Pick the framework that gets your MVP in front of users fastest, then iterate based on real user feedback rather than theoretical performance concerns.
The real success factors:
- Team expertise and preferences
- Time to market requirements
- Long-term maintenance considerations
- Available talent pool and budget constraints
- Infrastructure and hosting costs
Choose the tool that your team can execute with confidently and ship quickly. Market validation trumps framework optimization every time.
Ready to validate your business concept with rapid prototyping, regardless of framework choice? Both Rails and Laravel can accelerate your path to market when used effectively. Let's discuss which approach aligns with your team's strengths and project timeline.
Footnotes
Footnotes
-
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License. Rails is a model–view–controller framework, providing default structures for a database, a web service, and web pages. First released in 2004, it emphasizes convention over configuration and the DRY principle. https://rubyonrails.org/ ↩
-
Laravel is a free and open-source PHP web framework created by Taylor Otwell and intended for the development of web applications following the model–view–controller architectural pattern. First released in 2011, Laravel emphasizes elegant syntax and developer happiness. https://laravel.com/ ↩